Challenge
Rebrand a high-end hotel. Use a comprehensive design process including research, analysis, business strategy, and organization to create a brand identity program. Design the primary identity and apply it to a variety of brand touch points across media. Design a brand manual to understand who the brand is, what they stand for, and what they promise to deliver. Specify how to publish and fabricate elements of the brand identity system. This will guide how branded marketing materials are conceived and produced in the future.
Solution
The big idea for the hotel re-brand revolves around embracing the eclectic and bold personality of Kelly Wearstler, who transformed the property’s vibrant and chic feel, and who is a renowned interior designer and brand of her own. Key messages emphasize the hotel’s uniqueness and eclectic interiors. This rebranded identity carefully supports her distinctive style by incorporating bold and vibrant colors, eclectic patterns, and unconventional shapes and modern. “By Kelly Wearstler” tagline is synonymous with the designer’s influential saying “Go Big or Go Home.” It underscores the bold and adventurous nature of the hotel.
