Challenge
The goal of the project was to establish a comprehensive brand for a unique line of candles, encompassing the creation of the brand identity, packaging, and logo. The purpose behind the brand was to transcend the conventional role of a candle and position it as a carefully crafted element designed by real estate agents. The mission sought to introduce a distinct perspective on candles, emphasizing their role in enhancing home decor with captivating scents. The brand promised not only exceptional fragrances but also asserted that these scents played a role in home sales, adding a unique selling point. Additionally, the commitment to being fully organic aligned with the brand’s ethos of offering a high-quality and environmentally conscious product.
Solution
The candle packaging was a collaborative endeavor aimed at conveying a chic, high-end energy synonymous with the client’s success in real estate, serving to elevate any room it adorns. My role encompassed logo creation, packaging design, and the development of engaging messaging. Drawing inspiration from the real estate agent’s exceptional performance, the design elements, including type, imagery, and messaging, were meticulously selected to support the creative direction and align seamlessly with both the client’s vision and the expectations of the target audience.
