Challenge
The project aimed to create a unique branding for a beachfront Airbnb, including a website and social media presence reflecting the property’s distinct essence. Its main goal was to boost the Airbnb’s identity and attract more bookings. Inspired by the client’s vision of injecting personality into the Airbnb experience, the culture and tone were centered on the relaxed and lively spirit of surf culture. The target audience was travelers aged 30-50, resonating with the beachy ambiance and establishing a connection with those seeking a laid-back and immersive stay. The design and messaging across platforms were customized to evoke the desired beachfront vibe, resulting in a cohesive and attractive brand identity.
Solution
Crafting a brand that resonates with both the target audience and the vibrant interior design, I embraced a surf enthusiast’s perspective. Using typefaces, images, and forms reflecting the lively atmosphere, typography style communicated the energetic vibe. The goal was to create a cohesive visual identity that authentically represented the playful ambiance, appealing to potential guests. This brand identity seamlessly extended to the website and social media platforms.
