Challenge
Rejuvenate the logos of two sister companies and establish an effective marketing presence, including websites and social media for both entities. Covet communication pillars emphasized refinement, innovation, bespoke offerings, distinct designs, and curated experiences. Decor Eleven communication pillars centered around tailoring, thoughtfulness, elevated services, efficiency, and customization. The brand promise is to aid clients in designing their homes with chic flair. Decor Eleven pledges swift home sales through effective staging.
Solution
The overarching concept was to ensure seamless and cohesive branding for the two sister companies, with a focus on matching aesthetics. The key messages were effectively conveyed through a zine and social media, while the business card adopted a concise and chic approach. In terms of design, I maintained a connection to the previous branding but introduced modern tweaks to enhance relevance. Typefaces were chosen to align with the established brand identity, and the messaging was refined through frequent communication with the owner. The overall design approach aimed to address both client and audience needs, creating a unified visual language that reflected the businesses’ shared values and tailored offerings.
